Promotion of films which are adopted from books.
The Brief was to create a bookshelf and print the film posters on the spine of the books. The Idea was to animate the transition from one poster to another by using stop motion technique. The type on the bookshelf are cutouts of wooden blocks which were animated too. The aim of the promo was to animate on the bookshelf without using any computer graphics and effects.
Recognition: PromaxBDA, Gold - Best Movie Promo, India 2016 | PromaxBDA, Gold - Best Animation, India 2016 | ABBY Award - Best Movie Promo, India 2016
Primetime Award - Best Broadcast Promo, India 2015